The Whalers, created for Comma Vintage, carries the legacy of a beloved Connecticut hockey team into a new generation, exploring how that history lives on through the clothing itself.

Creative direction drew from two key references: Nike x Cactus Plant Flea Market's 2019 apparel campaign, and Alana Paterson's 2017 photo series Title IX  together, they shaped the project's visual identity and tone. Casting wasn't outsourced to agencies or stock talent,  I hand-selected the cast directly from Comma Vintage's own Instagram followers, choosing people whose look, energy, and personal style already reflected the audience we were trying to reach. This meant the campaign wasn't just depicting an audience, it was staffed by them. I stayed hands-on at every stage, from casting through hand-painting the set to editing every final photo and video until it felt right. Shortly after the campaign came together, Comma Vintage brought me back for a second project.

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