TRUST THE
YOUTH
CAFETERIA
MEDIA
ROLE: ART DIRECTION / EVENT PHOTOGRAPHY / VIDEOGRAPHY / EDITING
The lack of "third spaces" creates friction for young creatives trying to collaborate. Trust the Youth is a campaign built to bring young creative individuals together to feel seen and heard. The goal was to gather as many of artist as possible to network and create work together.
2025
ACT 1: LOST ARTIST
A three-act campaign: Lost, Found, Reward. The concept drew inspiration from lost-dog flyers, anchoring the copy in "lost" rather than "missing". Missing implies a place someone's already been, while lost invites them into somewhere new. That distinction became the marketing device: strong Q&A-style copy, a clear CTA, and an interactive element that pulled the audience into the advertising itself rather than letting them stay passive.
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ACT 2 : ARTIST FOUND
On the day of the event, flyers went up throughout the space, inside and out, to make the experience more immersive. The copy continued the storyline from Act 1 and doubled as the night's manifesto. The goal was to drive organic coverage as attendees photographed and posted the flyers themselves.
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ACT 3 : REWARD
After the event was finished and we wrapped everything up, these Reward Flyers where posted and was this recape video following after. The event was a success, a lot of connections and memories where made that night.
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