​Studying Warren Miller's films shaped the project on two levels: the visual approach, and a deeper understanding of ski wear and skiing culture that grounded the work in something real rather than aesthetic alone. That research carried through every layer of the project, set design, roll-out, and storytelling, so the influence wasn't just a visual reference; it was the foundation the whole campaign was built on. The objective was to build a narrative around Warren Miller's visual style to promote the brand's vintage ski collection, using his archive as the reference point for tone, movement, and mood, treating his films not as inspiration to imitate, but as a language to translate into the collection's own story.

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2023