Home Court is a tribute to the Hartford Civic Center — the arena that once hosted basketball and hockey before its doors closed. CAF commissioned the project to honor that legacy, and I served as Assistant ArtDirector and Photographer, shaping the campaign's overall visual language. The core challenge was making merchandise feel like more than product on a rack — it needed to carry the weight of a place people missed. So we built a world around each collection piece: a set designed around lockers and home-court cues, evoking the arena itself rather than a generic studio backdrop. Every edit style was chosen to reinforce a single idea  "Home,"  so the visual treatment wasn't decorative; it was argument. And every shot's framing (how close or far we pushed in) was a deliberate control on what got highlighted: intimate crops on texture and craftsmanship, wider shots to place the piece back in its world. The result balanced a polished aesthetic with a homey, grainy texture, letting the clothing speak for itself while keeping the emotional through line intact. The campaign drove high traffic with a measurable lift in product sales.